Customer Acquisition

Eight years of successful customer acquisition for a leading insurance provider

Our client specialises in developing insurance products tailored to the needs of customers of blue-chip affinity partners, including major banking, financial services and retail brands. Using proven direct marketing techniques, they develop strategies to reach these customers through a range of channels.

Stellar is proud to have been our client’s strategic telemarketing partner delivering outbound customer acquisition campaigns for more than eight years. In such a challenging and competitive sector, this can truly be considered a benchmark for industry success.

THE CHALLENGE

Meet revenue targets of outbound sales campaigns while adhering to rigorous quality and compliance requirements.

Maintain customer acquisition targets for insurance products during a difficult financial climate.

Deliver an excellent customer experience in line with the brand values of the client’s partners.

THE SOLUTION

Stellar delivers a flexible outbound customer acquisition model that can be adapted across a range of customer demographic profiles.

Stellar advisors acquire an in-depth understanding of each affinity partner’s brand values through extensive training and coaching.

All sales are verified by a Quality Assurance team to confirm that customers receive accurate and relevant information which allows them to make an informed decision.

A culture of continuous improvement ensures that contact data, product messages, scripts, campaign statistics and customer insight are analysed on a daily basis to maximise performance.

THE RESULT

Stellar has continued to provide a consistently strong performance against targets despite the economic downturn.

Quality scores regularly average over 99%, demonstrating that the fair treatment of customers is embedded within all campaigns.

Advisors have become champions for each affinity brand, recommending script improvements based on their in-depth knowledge of the partner’s customer demographic.

The client showcases their strategic partnership with Stellar when developing new business with affinity brands.

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