Chief Information Officer
In his role as CIO, Farid owns Stellar’s technology strategy and vision. Whether it’s cloud, experience design, contact centre platforms, voice of the customer, virtual assistants, artificial intelligence or analytics – Farid loves designing innovative solutions to transform the businesses of our clients.
His love of technology isn’t just confined to the office. He’s a self-confessed gadget fan, and he spends his weekends snapping Melbourne’s scenery with his Phantom 3 Pro drone.
Farid joined Stellar in 2010 at a time of unprecedented growth, to take on the responsibility for the ongoing transformation of Stellar’s technology vision and solutions across APAC and the US. He was well prepared, holding senior executive roles in the IT industry for the past 20 years — 12 of those in the contact centre and outsourcing industry.
He starts each morning optimistic about a structured day, but keeping to a schedule in his role is often easier said than done. It’s for this reason he starts his day catching up with his team about their plans, before his agenda gives way to new priorities. He embraces this agile working style, believing that Stellar is a dynamic business that needs him to be flexible.
He feels privileged to lead a group of people who are talented, dedicated, passionate, innovative, happy to challenge the status quo and bearing the attitude that “nothing is ever impossible”.
Farid ensures each of Stellar’s clients can choose the right solution that meets their specific needs without being bound to one specific vendor. He is always looking for better and more efficient ways of doing things. This “technological agnosticism” spreads into his personal life too… he still can’t quite decide if he’s a Windows or an Apple man.
A work/life balance is important to Farid, so he makes sure to fit in Crossfit sessions with his teenage sons three times a week. In summer he surfs – but while he’s happy to be called a “surf dude”, he’s quick to clarify it’s with an “eight-foot board”.
Farid believes that contact centres should be engagement hubs, with customers choosing the channel they use to communicate with businesses. Moving Stellar towards this model is his passion, but it’s also the culture at Stellar that keeps him coming back. He believes the people and the leadership make it a business to be proud of.